Lexington, Kentucky – The TSE/Tattersalls Fall Sale will be broadcast over the Internet Thursday, October 30, through Saturday, November 1, on the American Saddlebred Horse Association (ASHA) Web site, www.saddlebred.com .

As it has done in the past, ASHA will once again provide a live, streaming video feed of each day of the sale in its entirety.  The Webcast will allow viewers to see the sale of each horse as it is presented and hear the auctioneer’s call, as well as see the hip number and bids.  The 2008 TSE/Tattersalls Fall Sale Catalog is available to download at  www.tsetattersalls.com.

Subscription purchases for viewing the Webcast will be available on the ASHA homepage, www.saddlebred.com, by Friday afternoon, October 24.  Each day’s sale is scheduled to commence at 10:00 AM Eastern Time. Lots 1-173 will sell Thursday, October 30; lots 174-344 will sell Friday, October 31; and, lots 345-511 will sell Saturday, November 1.  Fees to view the Webcast are $15 per day per computer, meaning the license to view the Webcast is exclusive to each computer on which it is purchased.  ASHA members receive a 20 percent discount for daily purchase, making the member price $12 per day per computer.  In addition, three-day package purchasing is available at a discount:  for non-members, the three-day package is $38, and for ASHA members, the three-day package is $30. Payment is accepted online using a credit or debit card.

Viewers’ Internet connection should be broadband, DSL or cable modem for optimum quality (dial-up Internet connection is not sufficient).  To purchase a subscription, follow the simple steps on the ASHA homepage.  A link is provided to a "Help" page to assist subscribers in viewing the Webcast.

Revenues received from subscribers go to offset the technical and production costs of the Webcast.  Any surplus is applied to the promotional efforts of ASHA.