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Equine Affaire to Celebrate 10th Anniversary in New England


W. SPRINGFIELD , MA Equine Affaire, the premiere horse exposition in North America, will return November 8–11 to the Eastern States Exposition in W. Springfield, MA, to celebrate its 10th anniversary in New England. As the largest and longest-running equine exposition in the East, Equine Affaire is once again expected to attract an attendance of more than a hundred thousand representing all equestrian disciplines and affiliated with a vast number of horse breeds to W. Springfield. “It is hard to believe that we’re already in our 10th year in New England,” reflected Eugenia Snyder, President of Equine Affaire, Inc. “It’s also somewhat hard to absorb some of the statistics that were generated when we reflected on the event’s presence in Massachusetts.”

Since the event’s inception in 1998 Equine Affaire has featured thousands of top equine retailers and manufacturers as exhibitors, enjoyed the financial support of more than 500 sponsors; featured several hundred top trainers, competitors, and industry professionals as presenters at the events; and worked with dozens of horse breed associations and color registries and hundreds of horse breeders and farm owners. The staff of Equine Affaire has also worked with thousands of horse people in the region who supported the event as volunteers and produced 10 Pfizer Fantasias that hosted performers from throughout the nation. And, perhaps most gratifying, the opportunities afforded by Equine Affaire during the past 10 years have been enjoyed by several hundred thousand horse people who have traveled to the event not only from New England, but also from throughout the United States, Canada, and beyond.

“We are truly grateful for the enormous amount of support that Equine Affaire has received from the horse industry and from horse enthusiasts since we brought the event to the Eastern States Exposition in 1998,” Eugenia Snyder continued. “We have been thrilled to watch this event grow steadily year after year to become the largest event of its kind in the East. This would not have been possible without the investment and support or our exhibitors, sponsors, and attendees. We will continue to strive to exceed the expectations of our attendees by bringing the most exciting, most informative, and most comprehensive equine-related event to New England for many more years to come.”

The cornerstone of each Equine Affaire has always been an impressive educational program featuring more than 225 clinics, seminars, and demonstrations on a wide range of topics relevant to horse enthusiasts of all levels of expertise. The outstanding roster of presenters confirmed for the 2007 event will include highly renowned national and international trainers, competitors, and coaches such as Monty Roberts (Join-Up®), David O’Connor (Eventing) , Julie Goodnight (Straightforward Horsemanship) , Anne Gribbons and Pam Goodrich (Dressage) , Lynn McKenzie (Barrel Racing & Pole Bending) , Nona Garson (Hunters/Jumpers) , Richard Shrake (Resistance Free® Training, Western Pleasure, Showmanship) , Kenny Harlow ( Training with Trust ), Larry Poulin ( Driving ), Chris Irwin ( General Horsemanship ), Becky Hart ( Distance Competition), Stacy Westfall (Reining and General Horsemanship) , and many, many more.


Throughout the event clinics and demonstrations will take place in the, Cimarron Trailers, and Nutrena Arenas as well as in the GLC 5500 Demo Ring. Non-stop seminars presented by national and regional equine industry experts will take place at the Wahl Clipper Seminar Stage in the Better Living Center where topics that will include such diverse subjects as homeopathic remedies, equine business plans, horse & rider biomechanics & rider ergonomics, equine dentistry, drawing horses, Pilates for equestrians, horse behavior analysis, equine first aid, acupressure, massage & chiropractics, equine schools & careers, equine hauling & travel safety, and auxiliary tack & artificial aids.

Since the inception of Equine Affaire the event has celebrated the diversity of the equine industry by showcasing all breeds and all equestrian disciplines in a purely educational and non-competitive environment. Equine Affaire will depart from this tradition in 2007 with the introduction of the Equine Affaire Versatile Horse & Rider Competition . This exciting new competition will be held on Saturday and Sunday afternoons in the Arena in the Eastern States Exposition’s Coliseum. It will be a timed and judged race through an obstacle course created to test communication between horse and rider as well as horsemanship skills. The competition will be designed to be suitable for riders of any discipline and horses of all breeds. As horse and rider teams work through each obstacle they will be judged on several criteria as well as overall performance. The esteemed judges for this year's competition will be Julie Goodnight and Bob Jeffreys, and David O’Connor will share his personality as well as his professional expertise as the special guest commentator for the race. Contestants will compete for thousands of dollars in cash prizes, a complete saddle package, and other great prizes. All pertinent details about the competition including an application to participate are available at or by contacting Coagi Long at or (740) 845-0085 ext. 114.

Equine Affaire’s comprehensive educational program and new Versatile Horse & Rider Competition will be complemented by the largest equine-related trade show in the East. More than 450 exhibitors ranging from 10’ x 10’ booths to large tack stores and trailer displays will fill four buildings at the Eastern States Exposition. When not attending clinics, seminars, and demonstrations, visitors will be able to browse acres of indoor exhibit space to shop for everything they need to care for their horses and pursue their competitive and pleasure equestrian endeavors from tack, apparel, trailers, barns, fencing, and horse care supplies to jewelry, fine art, gifts, videos, and information about equine schools and associations.

Young equine enthusiasts and riders will have opportunities throughout each day to learn about horses, horse care, and horse training from Equine Affaire’s outstanding roster of clinicians at the demo ring in the Arabian Horse Association Youth Pavilion. Located in the Mallary Complex, the Youth Pavilion will also feature fun (and free!) activities for children including stick horse making and the stick horse rodeo sponsored by Young Rider™, the Equine Affaire Coloring Book of Breeds sponsored by Wild Horsefeathers, and model horse painting offered by Stone Horses®. In addition, the Young Rider™ Trivia Quest will help children and teens learn about horse breeds and basic horse care. On Saturday and Sunday Bonnie Bryant, author of The Saddle Club book series which inspired the international hit television show of the same name, will also be on hand to autograph books and give educational presentations.

The Stone Horses® Celebrity Horse Showcase will be presented in conjunction with the Arabian Horse Association Youth Pavilion. Among the famous equines that will be showcased will be the 8-year-old Friesian mare, Ymkje Jaaike (winner of the prestigious Model Mare title, the highest rating a Friesian mare can achieve) as well as the 7-year-old Arabian stallion, Just II Cool, (who is undefeated in Open, Amateur, and Sport Horse-in-hand halter classes and competitive trail). Coached by Becky Hart, Just II Cool is currently being trained and campaigned for the 100-Mile-in-one-day ride at the 2010 World Games. Blackjack, a thirteen-year old black Morgan gelding owned by author Ellen Feld will also be showcased. He was the inspiration for Feld’s book Blackjack: Dreaming of a Morgan Horse . A Breyer® model of Blackjack debuted at BreyerFest this past summer.

Equine Affaire’s Breed Pavilion has been an exceedingly popular feature of the event from the very beginning. Over the last 10 years the Pavilion has been filled to capacity with regional and national breed associations anxious to promote their breeds as well as packed with event visitors taking advantage of the opportunity to experience and research dozens of horse breeds in one location. At this year’s event breed exhibitors will be found in the Breed Pavilion in the Stroh Building as well as in the Horse & Farm Exhibits area in C-Barn. Both venues will offer visitors the rare opportunity to get up-close-and-personal with more than 50 breeds of horses and mingle with representative of horse associations and color registries available to share information and answer questions. Equine Affaire attendees will also have the opportunity to learn even more about different breeds by viewing the dozens of breed demonstrations and in-hand presentations that will be scheduled throughout the four days of the event.

For the 10th year in a row, Equine Affaire will once again salute the beauty and diversity of horses in its signature evening event, the Pfizer Fantasia. Always a highlight of the Equine Affaire experience, the Pfizer Fantasia will begin at 8:00pm on Thursday, Friday, and Saturday in the Eastern States Exposition coliseum. The diverse and entertaining program will showcase a wide variety of equestrian acts performed to an assortment of musical styles. In celebration of the 10th anniversary, special attention was given this year to including in the program many of the disciplines, breeds, and specific performers that have enjoyed the greatest popularity over the past decade. Among the performers contracted to participate in the 2007 Pfizer Fantasia will be the Icelandic Performance Team; Pam Goodrich performing a Grand Prix Dressage freestyle; Stacy Westfall doing a bareback and bridleless reining freestyle performance; the trick riding duo of Tracy Ross and Leann Pollock; Yvonne and Kim Barteau presenting a liberty act as well as an “East meets West” performance that will combines the best of dressage and reining; and many more. Last year’s performances took place in front of sold-out crowds on all three nights, and tickets for this year’s event have been selling briskly since mid July. Reserve your seats soon for this special musical celebration of the horse by visiting or calling (740) 845-0085 Monday through Friday from 9:00am to 5:00pm Eastern.

As in past years Equine Affaire will hold a free raffle offering really great prizes for horse people. Past prizes have included saddle packages, show outfits, and event passes, and this year’s raffle prizes will also be selected for their appeal to equestrians. The event producers considered the demand for tickets to the Pfizer Fantasia, and have added new, daily drawings to be held on Thursday, Friday, and Saturday for tickets to the evening show. Details on the free Equine Affaire Raffle along with a raffle entry form are available at; online entries will be accepted through October 26th. Prizes will be showcased at the Raffle Center in the Mallary Arena where attendees may enter during the event and the winning names will be drawn on Sunday, November 11th, at 4:00pm.

Sponsorship support from more than 70 manufacturers and retailers in the equine industry enables Equine Affaire to offer horse people an exceptional educational program at affordable admission prices. Equine Affaire extends special thanks to all of its generous sponsors, including the venue sponsors previously mentioned as well as:  Ariat International, Inc., The Barn Yard & Great Country Garages, Farnam, Hillman Enterprises, Orchard Trailers, Universal Trailer Corporation, and many more.

Event hours for the 2007 Equine Affaire will be 9:00am–7:30pm Thursday, November 8th through Saturday, November 10th, and 9:00am–5:00pm on Sunday, November 11th. Seating for the Pfizer Fantasia will begin at 7:30pm, and the show will start at 8:00pm. Daily admission to Equine Affaire will include access to all clinics, seminars, demonstrations, the trade show, Horse & Farm Exhibits, Breed Pavilion, and Youth Pavilion. Daily admission will be $13 for adults and $8 for children ages 7 to 12 years; children 6 and under will be admitted at no charge. Four-day passes will be $40 for adults and $24 for children. The Eastern States Exposition will charge for parking.

For more information about the event and advance tickets, consult or call (740) 845-0085 Monday–Friday, 9:00am–5:00pm Eastern. Special discount rates have been negotiated with Equine Affaire host hotels near the Eastern States Exposition. Camping with hookups is available on the grounds.

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