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ASHA announces promotions of Newell, LaVorgna


Lexington, Kentucky ­– The American Saddlebred Horse Association today announced two promotions, effective immediately.


Brenda Newell of Lexington, who joined the Association five years ago, has been promoted to senior program administrator.  In her new position, she will oversee most aspects of the ASHA’s Youth and Charter Club programs, working hand-in-hand with Matthew Williams on these mainstays of the Association’s development efforts. 


“Brenda’s performance with us over the years has been exceptional,” said Alan F. Balch, executive secretary.  “While most of her time over the last several years has been spent on competition records and communicating with licensed USEF shows, she has also been largely responsible for the décor and layout of the Saddlebred Ball [inaugurated in 2005], and other public relations efforts as well.  She has also helped plan youth functions, and she’s ideally suited to take on the staff’s leadership for efforts in that area.”


Cheryl LaVorgna, who also resides in Lexington, has been promoted to registry associate from data entry clerk, and she will assume many of the duties previously handled by Newell.


“We’re happy to promote from within whenever we can,” said Balch, adding, “Cheryl joined us in one of our entry-level positions just two years ago and has done a very efficient job.  She has also been part of our cross-training program, so she will continue to assist in other Registry functions, including registrations, when needed.  But her main responsibility will become the supervision of recording competition results.  Since we will shortly be linking competition results to pedigrees online, these duties will take on even more importance than before.”


Entry-level positions in the Association are now open for data entry and program administration and communications.  Applications should be made by submitting letters and resumes to, or



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