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Superior Sales Supporting ASHA’s Technology Upgrade

The Board of Directors of the ASHA is pleased to announce that through the generosity of Anna Marie Knipp’s Superior Sales LLC, the proceeds from a consignment fee and certain auction items at this year’s October 25-26 sale will be donated to the ASHA to help fund the extensive technology/computer upgrade project, which is just getting underway.

Superior Sales is held at the National Equestrian Center in Lake St. Louis, MO. The sale includes American Saddlebreds, Hackney Ponies and Horses, Road Ponies and Horses and Morgans at public auction as well as related equipment and tack. Superior Sales will also include a complimentary ASHA page in its sales catalogue as well as a link to the ASHA on its website. ASHA will also be provided booth space during the sale with brochures and marketing materials available.

The ASHA’s technology project will enable the association to have a new, state-of-the-art computer system with an integrated database and new interactive website, which will be much more user friendly and appealing to a non-Saddlebred owner, enabling the ASHA to be more effective in promotion and marketing of the breed as well as provide more information to the membership and general public alike.

The new system will benefit ASHA members greatly with much faster turnaround time for memberships, registrations and transfers, more up-to-date access to data, and the ability to do online transactions for memberships, registrations, and other ASHA processes.

“We are so grateful for Anna Marie’s initiative and support to help the ASHA raise funds necessary for this much-needed technology upgrade,” said ASHA President Tandy Patrick. “We hope that other ASHA members will support Superior Sales and follow Anna Marie’s lead in creative ways to help ASHA fund this exciting project. We also welcome the opportunity for the ASHA to be involved in this and other events that are important to our breed.”

“I am glad to do anything that we can to make this innovative and horse enthusiast friendly,” said High Spirit Farm’s Anna Marie Knipp of the sale. “I’m glad to be able to partner with ASHA in helping make that happen.

“I’ve always thought of something like door prizes for the winning bidders on certain hip numbers, anything to make it fun and get the job done. Peter Fenton is the sale announcer and Jim Price is the auctioneer and we turn them loose to be entertaining, enlightening and unconventional and the audience just loves it. We’re looking at ways to make this a first rate sale that is a positive for the industry.”

To find out more about Superior Sales visit

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