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Robertson Equine Sales Inaugural Event Prepares for Big Numbers

Jimmy Robertson’s public auction for show horses and equipment is launching to a strong 118-entry catalog and a consignment of all of the tack and equipment from the legendary Bacon Stables, Versailles, Ky.

An aggressive e-marketing campaign has resulted in strong interest from viewers. Said Robertson, “Our easily searchable site – containing photos, videos and more information -- is receiving over 1,000 unique visitors in a single day. Our printed catalog, which is being mailed, also contains smartphone-friendly QR codes so viewers can quickly link to online video content of the consignment.”

The catalog is now posted online as a downloadable PDF file at Robertson invites those who wish to receive a printed catalog to contact him at (502) 802-6977 or e-mail their address to him at

The Bacon Stables’ consignment includes a horse trailer, tack trailer, and tack and equipment for roadster and Saddlebred horses and Hackney ponies. Bacon Stables was known for developing and presenting numerous world’s champions in many show divisions.

The impressive catalog of consignments includes 2011 Kentucky State Fair Show Pleasure Driving World’s Champion of Champions Finest Material and many other world-class winning horses, said Robertson.

 “We’re looking forward to an ongoing series of robust sales that are convenient to the Central Kentucky market,” Robertson said. “We’re combining the best auction and hospitality practices and newest promotion technologies to give our consignors the most value for their money, and to give prospective purchasers the most quality-filled catalog of consignments.”

The sale will be held Sunday, April 15, at Shelby County Fairgrounds in Shelbyville. The tack sale will begin at 8 a.m., followed by the equine auction at 10 a.m. Announcers and auctioneers are Peter Fenton, Tom Biederman and Jim Price.

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