Skip to content

Obituary - Jim Ruwoldt





Born in 1930 in Detroit, Michigan, Jim Ruwoldt was a highly respected businessman and lover of all things American Saddlebred. Early in his career he worked for the Jam Handy Organization for 20 years before becoming an independent producer of business communication. In 1972, he joined the Coca-Cola Company and was promoted to vice-president of creative services. He oversaw all worldwide business meetings, conventions and special events, including the Olympics.

A longtime resident of Roswell, Georgia, Ruwoldt was an original member of the board of directors that founded the Southeastern Charity Horse Show and a long-serving member of the American Saddlebred Horse Association of Georgia. Ruwoldt has been involved with the American Saddlebred for more than 45 years, serving as manager of the Southeastern Charity Show for 25 years, in addition to serving on the board of the American Saddlebred Horse Association (ASHA) as its treasurer and on the board of the American Saddlebred Museum as its secretary. Always giving back when called upon, Ruwoldt spent time on the board of the American Saddlebred Registry as well.

During his time in the horse business with his family Ruwoldt was the man behind the scenes as Joan Lurie’s partner at Willowbank where the nation’s leading sires have stood for decades.

For his many contributions to the American Saddlebred, Ruwoldt was recognized by the ASHA in 2013 with the Lifetime Achievement Award and just a few weeks ago at The Super Convention he and Lurie were recognized as the ASHA Breeders Of The Year.

Ruwoldt was married to his wife Bonnie for nearly 60 years and they have two daughters, Cindy and Kathy. In addition to his corporate and equine endeavors he volunteered his time on the board for the Georgia Special Olympics, the board of the Tommy Nobis Center, a development center for disabled adults, and on the advisory committee to the Northside School of Performing Arts.

More Stories

  • What Matters? History Matters.

    As we come together next week in Lexington, KY for the UPHA annual convention, it’s interesting to note that the official registration and schedule notes that the UPHA is “joined by the American Hackney Horse Society, the American Morgan Horse Society, the American Road Horse and Pony Association, the American Saddlebred Horse Association, the American Saddlebred Museum, and the American Saddlebred Registry.”  Read More
  • Morgan Stallion Sweeps Set to Draw February 15th | Get Your Tickets Today

    The Morgan Stallion Sweeps, a raffle program featuring services to 15 of the top Morgan Stallions, today announced that tickets will be available at the upcoming UPHA National Conference and the New England Winter Weekend, and will continue to be available online at morganstallionsweeps.com... Read More
  • Complete Dispersal of Dr. Raun's Operations to be Held March 7 at Reedannland, Norwalk, Iowa

    Robertson Equine Sales LLC has been selected to manage the complete dispersal of Dr. Alan Raun’s legendary Reedannland breeding and training operations. Featuring 50-plus American Saddlebred horses of exceptionally choice breeding, all tack, and all equipment and trailers, the consignments are placed by The Estate or Trust of Dr. Alan R. Raun. Read More
  • Saddle Horse Report's 31st Annual World's Champion Sire Rating

    It’s that time of year when the most devoted to our sport, the breeders, pour over the statistics as they make their bloodline matches for the upcoming breeding season. The biggest hope is to find the right cross to produce a foal that will go on to win our most coveted prize: a Louisville blue ribbon. Read More
  • Gayle Lampe to Host Saddle Seat Riding Clinic

    Gayle Lampe is conducting a saddle seat riding clinic at William Woods University in Fulton, Missouri March 1-5, 2020. Riders are welcome to come for as many days as they wish; however, it is recommended to stay for at least three days... Read More
  • Latest Issue 1 13 20

    Read More
  • What Matters? Differences and Similarities Matter.

    According to J.H. Oldham, “Differences Were Meant Not to Divide but to Enrich.” Probably no truer words have ever been spoken. And with the American Saddlebred, there is certainly a broad spectrum of opinions and thoughts... Read More
  • ASHA Introduces New Star Show to Address Needs of Previously Unrated Shows

    The American Saddlebred Horse Association (ASHA) today announced the formation of a new “class” of shows for the 2020 show season. The “Star Show” program is the result of months of work by the ASHA Horse Show Task Force to bring organization and benefits to those shows that are currently unaffiliated with the United States Equestrian Federation (USEF).  Read More
  • Emily Brown Awarded Keith Bartz Impact Scholarship Award

    The American Saddlebred Museum is pleased to announce Emily Brown of Louisville, Kentucky is recipient of the Keith Bartz Impact Scholarship Award. The scholarship committee chose Brown from an outstanding group of nominees... Read More
  • It's Almost Year End and Did You Know SBR has a Show Horse Donation Program?

    Several years ago we decided to put together our 501c3 status, our ability to use our "Safety Net" for the horses donated, support the industry by focusing our program as an opportunity for UPHA members (trainers and instructors) and ultimately benefiting the rescue... Read More