Skip to content

New ASHA Executive Secretary Named



LEXINGTON, Ky. - Fred Sarver, president of the American Saddlebred Horse Association (ASHA), announced that Alan F. Balch, of San Francisco, Calif., has been named the new executive secretary of the Association effective April 1, 2004.

Sarver said that following the recent resignation of Marcia Carothers, the ASHA Board of Directors met to consider a course of action and decided to extend an offer to Balch.

Noting that the Association had entered into a three-year agreement with Balch, Sarver said he and the other directors welcomed someone of his varied background to head the professional staff. “Alan has been a staff member of several prominent organizations, as well as a volunteer leader of others, and an exhibitor and official, so he can see the issues we face from just about all sides. Those perspectives should be very valuable to all our members, directors and the entire staff. His professional experience at Santa Anita for over 20 years was in marketing, and that is also likely to be helpful.”

Balch, 58, was for seven years most recently the volunteer president of USA Equestrian, the national governing body for the sport in the United States, and has been a lifelong admirer of the American Saddlebred. “The first horses I was around were Saddlebreds, about 50 years ago in San Diego,” he said, “and I’ve always loved the breed. I was fortunate enough to own several in the early ‘90s, and had some success with them in the show ring. Now I’m looking forward to serving the future of the breed in every way I can. We all realize that everything in the horse sports starts with the breeders -- literally.” He was also a longtime announcer of the Kentucky State Fair Horse Show, in the ‘70s and ‘80s, and of the American Royal, Pin Oak and Devon during the same time period. He has organized several shows that emphasized Saddlebreds, including the Del Mar National, Forum International in Los Angeles, Santa Anita International and the National Horse Show at Madison Square Garden.

Balch added, “This is a great opportunity for me to work for and report to a dedicated, experienced and committed volunteer board. It’s also a pleasure for me to join a professional staff that is very experienced and just as committed to serving the membership of the Association and the interests of the breed.”

More Stories

  • Latest Issue 7 15 19

    Read More
  • Response to the July 9, 2019 USA Today Article by: Brent Schrotenboer

    On July 9, 2019 in a USA Today article by Brent Schrotenboer, references were made to individuals in the equestrian industry who questioned the procedures, requirements and desirability of SafeSport, the federally authorized independent non-profit organization committed to ending all forms of abuse in sport applicable to those members of national governing bodies of Olympic sport and Paralympic sports organizations.  Read More
  • It's Not Too Late: Be A Part of the UPHA Ribbons of Service

    The United Professional Horsemen's Association (UPHA) would like to extend an invitation to its actively showing members aged 21 & Under to become a part of the UPHA Ribbons of Service Program. The United Professional Horsemen's Association Ribbons of Service program seeks to impart on its members, aged 21 & under, the importance of community service... Read More
  • ASHA's Response to USA Today Article

    Today, USA Today published an article about the equestrian community's response to the Safe Sport Act and enforcement efforts by the U.S. Center for SafeSport. The American Saddlebred industry was referenced many times in this article... Read More
  • ASHA Meets with Lawmakers on Safe Sport

    ASHA leaders last week met with lawmakers as part of our organization’s commitment to the safety of our youth, and to address concerns about the U.S. Center for SafeSport... Read More
  • UPHA Members: Pick Up Your Riding Program Playbook Today!

    The United Professional Horsemen's Association is pleased to announce the release of its new Riding Program Playbook. This playbook contains an array of information regarding starting a riding program, attracting students, safety, academy competition, creating horse owners, and good business tactics. Read More
  • Latest Issue 7 8 19

    Read More
  • ASHA Youth Luncheon

    The American Saddlebred Horse Association is pleased to announce this years’ ASHA Youth Luncheon sponsored by Elisabeth Goth during the Lexington Junior League Horse Show. The luncheon will be Thursday, July 11 at the American Saddlebred Museum, immediately following the last class of the morning session... Read More
  • Morgan Weanling Gala Announces 2019 Judges

    We are excited and pleased to announce the judging panel for the 2019 Morgan Weanling Gala to be held Friday, August 30 in Shipshewana, Indiana during the Jubilee Regional Championship Horse Show... Read More
  • USEF Drugs & Medication Guidelines

    USEF recently updated its online Drugs & Medications Guidelines. Representatives of the Joint Leadership Council have been working with USEF to make modifications to these guidelines that ensure the welfare and safety of our horses and athletes... Read More