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NBC Leads Off Parade of Media Coming to Kentucky

Last December when Gov. Ernie Fletcher announced that
Kentucky had been awarded the Alltech FEI World Equestrian Games 2010, there was a promise that the media spotlight would soon start to shine on Kentucky. It starts this weekend.

Camera crews representing NBC Sports will be at the Kentucky Horse Park to tape some interviews and capture some footage, all of which will be used in a 90-minute special on the 2006 World Equestrian Games that recently ended in Aächen, Germany. NBC will air highlights from the European event following its upcoming Ryder Cup coverage—and they will also preview the 2010 event.

“Carr-Hughes will oversee production of the 90-minute show, which will prominently feature some of the beauty that is the Bluegrass and horse country,” said Rolf Linder, senior vice president of sales and marketing for the World Games 2010 Foundation, the organizing body for the Kentucky event. “This will be but a small sampling of the media attention that will be cast on Lexington and all of Kentucky. This is an exciting time—not only because it will build interest in the games, it will start to spread a travel and tourism message to new audiences.”

“The Kentucky Horse Park will be at its peak of early fall beauty and we’re delighted to host the NBC production team here in Lexington,” said John Nicholson, Executive Director of the Kentucky Horse Park.  “We’re well-equipped to handle national and international media and we look forward to making the NBC broadcast a success not only for the Kentucky Horse Park, but for 2010 Games and the entire commonwealth as well.”

Veteran sports announcer Kenny Rice will serve as the Kentucky Horse Park host during the broadcast. A number of local companies and organizations have purchased advertising time for the program when it airs on Sept. 24.

The Alltech FEI World Equestrian Games 2010, to be held at the Kentucky Horse Park, are the world championships of the eight equestrian disciplines recognized by the Fédération Equestre Internationale (FEI), and are held every four years.  The Games have never before been held outside of Europe; nor have all eight disciplines been held together at a single site—both firsts that will be achieved at the Kentucky Horse Park.

Carr-Hughes has a long and successful history of bringing non-traditional TV sports like curling, luge, equestrian and cycling to major national TV audiences. Based in Greenfield Center, N.Y., near Saratoga Springs, Carr-Hughes Productions maintains its own editing, closed captioning, graphic, voice over and High Definition production facilities as well as a new mobile Avid edit unit.

Courtesy of the US Equestrian Federation

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