Kalarama Farm Red Dot Sale
Thursday, June 7, 2007
Joan Hamilton of Kalarama Farm instituted a new marketing program for the Kalarama stock this season. At a few of the spring shows you may have noticed red dots appearing on the back numbers of some horses owned by Kalarama. These dots are applied to the back numbers of horses that are for sale.
“We’re trying to take the mystery out of inquiring about sales status,” said Hamilton. “This way everybody knows our intentions and so far, so good. Our show season started at Clemson where second place finisher Making A Move sold to Cash Lovell. We just returned home from the show at Asheville and are in the vetting stages of another deal.
“Inquiries have increased and we are hopeful this simple red dot will make horse shopping just a little easier and more pleasant.”
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