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The Cochran Auction Service Annual Fall Morgan Sale

The Cochran Auction Service Annual Fall Morgan Sale returned to Tattersalls in Lexington, Kentucky for the third year on November 18-20, 2004. A strong contingent of Morgan breeders, sellers and buyers followed sale coordinators Harold and Penny Cochran to the heart of horse country while others visited the sale in its new home for the first time. This year 176 horses changed hands. The average for the top five horses was $13,900 while the top ten remained strong at $12,020. The overall average sale price remained steady from the previous year at approximately $3,200.

Friday evening's session contained many of the top selling horses of the sale. The game and gifted two-year-old filly Pitchin Wild was the high selling horse of the sale. The bay filly was consigned by Tall Tails Farm being one of the few daughters of Continental Vision and out of the Serenity Masterpiece daughter Cherries Wild. Lyle Wick placed the winning bid of $16,000 on this promising filly.

Chimera Morgans consigned the ten-year-old broodmare Hydesert Animated Feature who earned the second highest bid of the sale. Lora Lyons purchased the daughter of Stoneholm Taliesin who has already produced World Champion Formal Tempest with a bid of $15,500.

Represented by Scott Thacker, Tall Tails Farm presented two of the top three sellers. Ann Hailey added Strictly Ballroom to her Copper Beech breeding program with a bid of $13,500. The five-year-old Man About Town LPS daughter sold with a breeding to World Champion Continental Vision.

Krista Dent presented the winning two-year-old gelding Money To Burn for the fourth highest bid of the sale. MC Fredette and daughters signed the ticket for $13,000 on the Liberation First Star son with Scott Travers as agent.

The promising black yearling colt Legendary Alex Kazam rounded out the top five as the hammer fell at $11,500. The newly formed partnership of Harley Gingerich, Freeman Yoder, Enos Yoder and Dan Kauffman were the excited purchasers of the sporty black son of Troutbrook Alexander and JW Jealouslee who was bred and consigned by JD and Sue Symer of Legendary Morgans.

Each year Cochran Auction Service offers an added incentive of a $500 bonus to any horse bought through the Annual Fall Sale who goes on to win a class at the Grand National for its original sale purchaser. Since 1989, there have been 17 winners including two horses in 2004. The 2004 winners FZM Encore and Old Oak Rare Edition were awarded their bonuses during the sale.

The Cochran Annual Fall Sale is truly a family affair. Harold, Penny and Kylee Cochran serve in every conceivable job getting ready for the sale and for three nonstop days during the sale. In addition to the Cochrans, a professional staff including; Rick Hayes, Ron Roesink, Tom Sayre, Sean and Terri Travers, Julie Schmidt, Lauren Chimienti and Dave Garrett made sure the sale ran smoothly. This year's sale was dedicated to the memory of Larry Leonard who served as barn announcer at the sale for many years.

The Cochrans were pleased with the success of this year's sale as many show horses, prospects, breeding horses and good useable horses found new homes. There were some nice buys for those looking for winter projects as well. Plans are already underway for next year's sale scheduled for November 18-19, 2005, at Tattersalls.

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