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ASHA Partners with Alltech FEI World Equestrian Games

Lexington, Kentucky - The American Saddlebred Horse Association (ASHA) has announced a partnership with the 2010 Alltech FEI World Equestrian Games, set to launch on Monday, March 22, 2010.

ASHA will be working with the World Games 2010 Foundation, Inc. to simultaneously promote the 2010 Games and the American Saddlebred breed, by providing ASHA members the opportunity to purchase tickets and daily hospitality passes for the Games, with a percentage of the sales going back the breed organization, to assist ASHA’s continuing effort to promote the American Saddlebred.

In the coming days, a website will be made available specifically for ASHA members to purchase tickets to the 2010 Alltech FEI World Equestrian Games, at which time ASHA members can begin making ticket purchases which will also benefit the breed Association. Notification will be sent once this website is available. Reservation forms for Daily Hospitality Passes at the Games, which can be completed electronically, can be found here, or to download the form in PDF format, to be completed manually, click here.

"We are very excited to announce this partnership with such a terrific organization as the American Saddlebred Horse Association," said Terry Johnson, Vice President of Marketing and Sales for the Foundation. "This will allow their members to get involved in the 2010 Games and support their association at the same time."

The Alltech FEI World Equestrian Games are the world championships of eight equestrian disciplines recognized by the Fédération Equestre Internationale (FEI). The Games are held every four years and this year’s Games will be their first occurrence in the United States. The Games will be broadcast on NBC Sports, which has marked the largest commitment to network coverage of equestrian sport in United States television history. The 2010 Games are expected to have a statewide economic impact of $150 million, and current sponsors include Alltech, Rolex, John Deere, Ariat International, Inc., Meydan and the American Quarter Horse Association.

For questions about tickets sales through ASHA's partnership with the 2010 Alltech FEI World Equestrian Games, contact ASHA at (859) 259-2742, or by email at

For more information about the 2010 Alltech FEI World Equestrian Games, please visit the Alltech FEI World Equestrian Games website, here.

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