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ASHA Hires New Communications Manager


Lexington, Kentucky ­– The American Saddlebred Horse Association has hired former sports anchor Daniel Rieffer as its new Communications Manager. 


Rieffer previously was host/producer of the High School Sports Files on WDKY-Fox 56 in Lexington from 2000 to 2003.  He has most recently been the Sports Director for WRBL-CBS 3 in Columbus, Georgia, spending the past three years there. 


ASHA Executive Secretary/Registrar Alan F. Balch says, "We're very pleased to have Daniel join us, after evaluating a large field of impressive candidates over several weeks.  His sports and journalistic background, touching several media, will be very valuable to us as we advance this breed and reach out to new segments of the population.  His immediate focus will be continuing to improve our magazine and Reference Directory.  He will work to expand all aspects of member communications, including some new electronic initiatives we're considering, as well as plan our upcoming annual meeting of the members in February."


Rieffer is a 1999 University of Kentucky graduate (B.A. Journalism).  He succeeds Matthew Williams, who accepted a position at Stonecroft Farm in Shelbyville, Kentucky.


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