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ASHA Board Candidate Spotlight: Allen Bosworth



During the next two weeks, the American Saddlebred Horse Association is pleased to introduce to you its 12 Board of Directors candidates.

Of these 12 outstanding candidates, seven will be elected to the Board. Voting is now open to all 2014 ASHA Life, Contributing, Senior, and Charter Club Affiliate members over the age of 18.  Members may vote online for up to seven candidates by logging in with their ASHA credentials. Complete biographies for each candidate are available for review at the online site. Online voting will be open until MONDAY, DECEMBER 1, 2014
 
Allen Bosworth – Greenville, SC

Allen Bosworth has been involved as an American Saddlebred owner since 2004, and over the past decade has owned many different horses for his daughter to show.  He has served on the Board of the JD Massey Horse Show for the past five years, and is in his second year as President of the Board.  Allen is an active member of the ASHA Charter Club Council, and he has served as Chair of the ASHA Marketing Committee for the past two years; he is the author of the current Marketing Plan for the ASHA.  He is an associate member of the UPHA.

Allen currently serves as an owner, CFO and COO of Erwin-Penland, a $100MM marketing firm with offices in New York and South Carolina that provides advertising, event marketing, interactive, public relations, and strategic planning services to many major US companies.  He has an undergraduate degree from UNC-Chapel Hill and a Masters Degree from the University of Georgia.  He has a high level of expertise in financial, organizational, and communication skills, as well as experience in developing innovative programs for Saddlebreds.

If elected to the ASHA Board, Allen would be particularly interested in continuing his work on the Marketing Committee and the Charter Club Council, as well as working with the ASHA Youth Committee and youth programs.  His vision for the ASHA is to drive the affinity and awareness of the breed, while tackling the hard questions of affordability, versatility, and distribution.  Allen believes that the ASHA must also take the lead in working with the USEF and other breed and discipline organizations to address negative perceptions of training methods. 

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