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ASHA Adds Advancement Manager

Lexington, Ky. ­– The American Saddlebred Horse Association has announced the hiring of William J. Wood, Jr. of Lexington, Kentucky, as Advancement Manager.  The Association’s advancement program includes all promotional, fund-raising and development efforts, including Web site and magazine advertising sales, as well as enhancement of the American Saddlebred Registry’s prize programs.


Wood has previous experience in development and in the equine industry. He has worked for two non-profit fund-raising organizations: the Ruth Hunt Wood Foundation in Lexington, which promotes young artists, and the Ol Malo Foundation, a Kenyan trust with branches in Lexington and Great Britain. He has a solid background in technology having served as a technical recruiter at Business Knowledge Services in Boston, Massachusetts, and as a Webmaster for several Web sites. Wood has grown up around the equine industry and has most recently been managing Bryan Station Horse Farm in Lexington for the past two years. His educational background includes a degree in communication from Denison University in Granville, Ohio, with a minor in English literature, 2003.


“As the Association transitions its promotional and marketing efforts from research to outreach, the creation of this new position is essential,” said Alan F. Balch, Executive Secretary of the ASHA. “At a joint meeting of the directors of both the Association and Registry in March, held to receive a detailed report on the results of the extensive market research we conducted last year, our leadership saw very clearly that we need to generate significant added revenue to be able to afford the kind of advertising and marketing efforts that our breed needs and deserves. Will is going to be a key liaison with the Advancement Committee, an integral part of our technology-based promotional efforts, and lead our fund-raising program.”


Wood joined the ASHA staff on May 10.


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