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ARIAT Honored at BETA Awards




     Ariat International, Inc., a leading manufacturer of performance
equestrian footwear and apparel, received top honors at the 2005 British
Equestrian Trade Association (BETA) International Trade Fair, held Feb.
20-22 in Birmingham, England.
    The largest equestrian trade show in Europe, BETA's international event culminated with a gala dinner for more than 400 of the world¹s leaders in the equestrian industry, gathered to recognize the winners of BETA¹s Innovation Awards. Ariat surpassed 18 industry competitors to receive the Innovation Award in the Riding Clothing category for its Ultralight Endurance Collection, featuring the Ariat Springbuck and coordinating Ariat Terrain Half Champ.
    BETA's Innovation Awards recognize products across six categories --
Saddlery and Tack, Rider Clothing, Feed and Veterinary, Horse Care Products and Equipment, Safety and Security, and Other -- that have been launched in the last year. Products are judged on innovation, the research behind the product, how the products fit and perform, and how the products comply with any legislative or market demands.
    "Ariat's Ultralight Endurance Collection made a significant impression on the judges," said Clair Williams, chief executive officer of BETA. Thejudges were impressed not only with the performance technology that goes into each boot, but with the stylish look of the collection. We think riders of all levels will appreciate the combination of technology, comfort and style found in the Ultralight Endurance Collection."
    Beth Cross, founder and chief officer of Ariat said the Endurance
Collection had been very popular because of its stability, lightweight and breathable athletic design.
    "The Ultralight Endurance Collection products continue that innovation, making boots that are even lighter and more breathable thanks to the unique double-layer mesh," said Cross. "In addition, the Ariat Forefoot Stabilizer featured in the Ultralight Endurance Collection provides maximum protection and stability in the stirrup and on rocky terrain. We are so proud to have been recognized with such a prestigious honor from BETA."
    For more information about Ariat products, visit their web site at
www.ariat.com or call 800-899-8141.

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