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AMHA Announces New Corporate Sponsorship Initiative

SHELBURNE, VT—The American Morgan Horse Association (AMHA), the official national association of the Morgan horse breed, announced today the launch of a new corporate sponsorship initiative for the Association and the Grand National & World Championship Morgan Horse Show™, the largest Morgan horse show in the world drawing entrants from 48 states.

AMHA has engaged the equestrian marketing, sponsorship and public relations firm of Weinberg Harris & Associates (WHA) to conduct a review and analysis of the AMHA and the Grand National. In this capacity, WHA has conducted a detailed analysis of the AMHA and the Grand National events and programs and has identified potential sponsor benefits and corporate sponsor targets. Additionally, WHA will provide comprehensive sponsorship solicitation strategy, acquisition, fulfillment, and management services for the AMHA.

Weinberg Harris & Associates (WHA) is a Baltimore-based public relations and marketing agency with an Equestrian Marketing and Sponsorship Division. Established in 1991, WHA has proudly grown to become one of the leading marketing and sponsorship outreach agencies for equestrian interests.

"We have considered entering into corporate sponsorships for some with the analysis and conclusion initially presented by Weinberg Harris & Associates regarding the opportunities available to our Association," stated Julie Broadway, AMHA Executive Director. "Partnering with corporations who will benefit from exposure to our membership brings added value to our members and financial support to our programs and events. We are excited with the potential opportunities."

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