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American Saddlebred Promotional Video To Air Nationally



(Lexington, Kentucky) The American Saddlebred is trotting its way onto the airwaves. A promotional video segment commissioned by the American Saddlebred Horse Association will soon begin airing nationally, according to ASHA Executive Secretary Marcia Carothers. "This breed promotion piece is designed to introduce horse enthusiasts to the talents and versatility of the American Saddlebred, as well as to reinforce the wholesome, family enjoyment aspect of ownership and involvement with our horses".

Shown as a segment on a show titled Today's Equestrian, the American Saddlebred video runs 3.2 minutes and features several world's champion horses, presented by Dena and Alyssa Lopez at the Lopezes' Double D Ranch in Versailles, Kentucky. Also shown is footage of Five Gaited World's Grand Champion CH Wild-Eyed & Wicked' victory pass in 2001, compliments of Richfield Video.

"There will be several airings that, combined, are expected to reach a total of 70 million households, "Carothers said. "Today's Equestrian is hosted by 2000 Olympic medallists David and Karen O'Conner and, in addition to the American Saddlebred feature, includes segments on providers such as HorseWare Ireland and HorseCity.com which are of interest to equine enthusiasts."

Carothers contnued, "We're excited about the opportunity to showcase American Saddlebreds to the general public at a time of year when they are most likely to be viewing television in their homes. We are also very grateful to Dave, Dena and Alyssa Lopez for allowing our production company to film at their stable." Kayce Bell represents ASHA as a spokesperson on the video.

The first airing will occur on Horse TV network on Thursday, December 19 at 8p.m., Eastern time (7p.m. Central, 6p.m. Mountain and 5p.m. Pacific). A complete list of networks and stations airing the show is available from ASHA's Web site at wwww.saddlebred.com. An additional 40 airings are being scheduled to occur during the first quarter, 2002; ASHA will publish the viewing schedule on its Web site prior to each airing. Future airings are expected to be adjusted for various time zones.

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