Skip to content

Alltech FEI Games Announces Partnership with NBC Sports



LEXINGTON, KY— The World Games 2010 Foundation and NBC Sports today announced NBC as the official network broadcast partner for the Alltech FEI World Equestrian Games, which will be held at the Kentucky Horse Park in Lexington, KY from September 25 to October 10, 2010.

The Alltech FEI World Equestrian Games will be the largest equestrian event ever held in the United States, and will be America’s largest spectator sporting event in 2010. More than 800 athletes and 900 horses from 60+ countries will compete for eight world championships in equestrian sport. 

NBC’s coverage of the 2010 Alltech FEI World Equestrian Games represents the largest major network broadcast of equestrian sport in U.S. television history.

NBC Sports will provide six hours of televised coverage during three weekends across the sixteen days of the Games. The programming will include coverage of the world championships in each of the eight equestrian disciplines of the Games, as well as coverage of opening and closing ceremonies and other features surrounding the event. Additionally, NBC Sports holds the digital rights for the event, making it available on multiple platforms including mobile and live streaming on NBC Sports.com.

"NBC Sports is thrilled to be the broadcast partner of the world’s most prestigious Equestrian event," said Jon Miller, Executive Vice President, NBC Sports. "By devoting six hours over three consecutive weekends, in addition to our digital rights, we will bring viewers comprehensive coverage of the biggest event in the sport of Equestrian."

"NBC’s historic commitment to the 2010 Games is a significant milestone for equestrian sport and for the World Equestrian Games, and we are very enthusiastic about their decision to devote such considerable coverage to America’s largest spectator sporting event in 2010," said World Games 2010 Foundation CEO Jack Kelly.

The Alltech FEI World Equestrian Games, to be held at the Kentucky Horse Park September 25-October 10, 2010, are the world championships of the eight equestrian disciplines recognized by the Fédération Equestre Internationale (FEI), and are held every four years.  The Games have never before been held outside of Europe; nor have all eight disciplines ever previously been held together at a single site— both firsts that will be achieved at the Kentucky Horse Park. The 2010 Games are expected to have a statewide economic impact of $150 million, and current sponsors include the Rolex Company and an unprecedented $10 million title sponsor, Alltech. It is anticipated that more than 600,000 spectators will attend the 16-day competition.

More Stories

  • **Updated Event Cancellations

    Saddle Horse Report will provide daily updates to the list of canceled and postponed horse events. Read More
  • A Blast From The Past

    Saddle Horse Report is pleased to bring you a series of past feature stories on some of the greats of our sport. Please enjoy this walk down memory lane. Read More
  • A message from Saddle Horse Report

    It’s been a while since I’ve had the time to write an editorial, although there have been instances I’ve wanted to offer my two cents on issues facing our industry/sport/hobby. However, now is not the time for discussing “issues.” Read More
  • A note from Jimmy Robertson

    Even though none of us can control what’s happening in our world today, we at Robertson Equine Sales LLC can help with this: our consignors have these nice horses listed at http://RobertsonEquineSales.com... Read More
  • Silicon Valley Horse Show Update

    We are reaching out to you with an update about the Silicon Valley Horse Show, which is scheduled for May 15-17, 2020. We continue to monitor the unprecedented situation that we face with regard to Covid-19 and the effect it will have on the scheduling of our show... Read More
  • Ten Years Ago - Diamond Jubilee

    Let’s take a trip back to 2010 and remember some of the highlights of the Diamond Jubilee at the famed Del Mar Fairgrounds. Read More
  • UPHA Maria Knight Memorial Scholarship; Up to $10,000 Offered

    The UPHA Maria Knight Scholarship was established to honor UPHA Professional, Maria Knight and her commitment to providing a college education for her daughter... Read More
  • From the Desk of Marty Schaffel: Acts of Courage

    I was never prouder to be a member of our association than when I saw the statement that was signed by so many of our members. Clearly, these are difficult times. Tough decisions have to be made. What is reassuring to me is that people are making those decisions and are acting with courage. Read More
  • American Saddlebred Museum Launches Educational Resources & Movie Club

    The American Saddlebred Museum has added online resources and educational offerings to its website. These resources include reading lists, activity sheets, coloring pages and writing prompts. Resources range from fun activities to true educational resources for educators. New activities will be added regularly to keep the page fresh and young minds active!   Read More
  • A Letter To UPHA Membership

    I hope this email finds you healthy and safe. These are frightening times for all. Our membership is unique: We are not just working to keep our families and staff safe; we are also tasked with providing the highest level of care for our horses and ponies. Read More