Kalarama Red Dot Sale Continues
Sunday, November 11, 2007
Kalarama Farm has instituted a new marketing program for the Kalarama stock this season. Red dots are now appearing on the back numbers of some horses owned by Kalarama. These dots are applied to the back numbers of horses that are for sale.
“We’re trying to take the mystery out of inquiring about sales status,” said Hamilton. “This way everybody knows our intentions and so far, so good.”
As a result of the attention from the Red Dot Sale campaign, Kalarama has sold several of the horses they have been showing and have more inquiries than they can ever remember.
A new phase of the Red Dot Sale promotion is now online. Even after the succcessful sales at TSE/Tattersalls, there are still plenty of quality horses available. Videos of young stock, breeding stock, and other horses for sale are now available by clicking on the Kalarama Farm banner whenever you see it online at www.saddlehorsereport.com. A link to the videos is also available in the listing of banner advertisers on the left-hand menu under the “showcase” heading... or you can click the banner here:
Note: If you have any problems viewing the videos, uninstall your current version of QuickTime, click on the QuickTime link provided on the ValWeb page, and install latest version of QuickTime.
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